Kike Sarasola

President and Founder Of Room Mate Group

Kike is a trendsetting pioneer in the tourist industry thanks to his visionary, disruptive and rebellious character. It all began over 10 years ago when he created Room Mate Hotels as an extension of what became his most renowned formula: “the 3B’s”: Bed, Bath, Breakfast. The idea of affordable luxury right smack in the center of the most important cities in the world was the formula for success at Room Mate Hotels, now present in Europe and America.

In 2014, Sarasola turned it up a notch and challenged the entire industry with the creation of Be Mate, a breakthrough company offering the homey freedom of an apartment combined with the services and safety of a hotel. Kike broke all the rules in the hospitality sector by bringing to life a new business model that his professional colleagues viciously rejected. Three years later, many followed suit.

In 2017, convinced that happiness is a profitable enterprise, Kike launches his newest business venture: X-Perience by Room Mate, a tailor-made hospitality consultancy service managed and executed by Room Mate experts in combination with PwC’s state of the art technology.

Kike competed as an Olympic equestrian in Atlanta, Barcelona and Sydney and still maintains Spain’s best record in his specialty; he authored the acclaimed book, More Ideas, Less MBA’s; starred in the Spanish version of the TV program “Hotel Hell” (tripling its audience) and is regarded as one of Spain’s most influential business people in social media. Furthermore, over the past year, Sarasola has been invited to lecture at over 100 conferences worldwide.

The above-mentioned has led to several international recognitions, including but not limited to the 2017 European Gold Medal for Merit at Work and the 2015 Medal for Tourist Accomplishments granted by the Spanish Council of Ministers.

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